No SEO Without Content Marketing
How Do You Define Content Marketing? Content marketing is the method of turning customers into fans. This means that they are no longer only interested in satisfying their factual needs, but are emotionally connected to a provider. Pull and Push Marketing Originally, in classic marketing, push marketing meant increasing the offer. The marketer wanted to push goods into the market. Therefore, its measures were concentrated on trade. They tried to be as broad and frequent as possible in the market (i.e. to be listed with large retail chains) so that customers could not get around the brand. Pull marketing took care of the demand. Today, the marketer (if he wants) has much more direct access to the customer. The availability of products is higher, for example because the shortage of shelf space online is not a factor. However, advertising is omnipresent and it is difficult to evade it. It interrupts the internet user in his current occupation and is generally perceived as disturbing. Som